Deal registration is the mechanism that stops your partners and your direct team from selling to the same buy…

Ending a partnership badly costs more than the partnership was worth. A walkthrough of the exit types, what y…

When two businesses share one room, somebody has to pay for the floor. Four ways partners fund a fixed improv…

A joint venture is a shared undertaking two companies own together. Here's how to decide between a contractua…

Most channel partner programs stall because partners never actually sell. Here's how to build one step by ste…

Referral and affiliate programs look similar but reward different people for different reasons — and building…

A practical guide to structuring partnership deals that survive contact with reality — attribution rules, rev…