When two businesses one room, somebody has to pay for the floor. Four ways partners fund a fixed improvement n...

Referral, affiliate, reseller, co-marketing, strategic alliance, or joint venture — each demands a different l...

Co-marketing fails on logistics, not ideas. Here's how to run a joint campaign with a partner end to end — pic...

A practical, vendor-neutral guide to forming, structuring, and growing business partnerships — from choosing a...