A partner wants exclusivity in a territory, vertical, or category. Here's what exclusivity really buys on eac…
Sponsors renew on evidence, not atmosphere. What a gala sponsorship really promises, the frames that prove it…
Deal registration is the mechanism that stops your partners and your direct team from selling to the same buy…
Ending a partnership badly costs more than the partnership was worth. A walkthrough of the exit types, what y…
When two businesses share one room, somebody has to pay for the floor. Four ways partners fund a fixed improv…
A joint venture is a shared undertaking two companies own together. Here's how to decide between a contractua…
A practical guide to structuring partnership deals that survive contact with reality — attribution rules, rev…