Partnership playbooks that pair with Alianzy's directory and reviews.
Most businesses run real due diligence on a channel partner and almost none on the agency that will own their…
A signed partner is not an active partner. A stage-by-stage playbook from signature to first deal: what to pr…
When two businesses share one room, somebody has to pay for the floor. Four ways partners fund a fixed improv…
Referral, affiliate, reseller, co-marketing, strategic alliance, or joint venture — each demands a different…
A joint venture is a shared undertaking two companies own together. Here's how to decide between a contractua…
How to choose the best due diligence firms when vetting a business partner or acquisition target: the main ty…
Co-marketing fails on logistics, not ideas. Here's how to run a joint campaign with a partner end to end — pi…
A spreadsheet runs a small partner program fine — until it doesn't. Here's a vendor-neutral test for whether…
Most channel partner programs stall because partners never actually sell. Here's how to build one step by ste…
A partnership proposal that gets a yes leads with the other side's gain, not yours. Here's the exact structur…
Referral and affiliate programs look similar but reward different people for different reasons — and building…
Most partnerships don't fail at the contract — they quietly stall a few months after signing. Here's how to d…