Alianzy

Partnership playbooks that pair with Alianzy's directory and reviews.

Finding & Vetting Partners Your Marketing Agency Is a Partner. Vet It Like One.
Most businesses run real due diligence on a channel partner and almost none on the agency that will own their demand generation.

Most businesses run real due diligence on a channel partner and almost none on the agency that will own their...

Aug 05, 2026
Partnership Strategy How to Choose a Partnership Model: A Decision Framework
Referral, affiliate, reseller, co-marketing, strategic alliance, or joint venture — each demands a different level of commitment, control, and overhead.

Referral, affiliate, reseller, co-marketing, strategic alliance, or joint venture — each demands a different l...

Jul 20, 2026
Finding & Vetting Partners Best Due Diligence Firms for Vetting a Business Partner
How to choose the best due diligence firms when vetting a business partner or acquisition target: the main types of provider, what each is good at, what they co...

How to choose the best due diligence firms when vetting a business partner or acquisition target: the main typ...

Jul 16, 2026
Partner-Led Growth Referral Program vs. Affiliate Program: Which Should You Build?
Referral and affiliate programs look similar but reward different people for different reasons — and building the wrong one wastes months.

Referral and affiliate programs look similar but reward different people for different reasons — and building...

Jun 27, 2026